Who We Are

Johnsen, Fretty & Company is a media-focused investment bank assisting Out-of-Home, place-based, and digital media companies with a variety of business transactions. Since the firm’s founding in 1993, we have completed nearly 300 media transactions with deal volume of approximately $3.0 billion. Our team of professionals bring more than 60 years of combined investment banking experience to bear for our media clients. This breadth of transactional experience is an invaluable asset to our clients, whether they seek financing, need help divesting a company they’ve devoted their lives to creating, or desire a strategic partner to guide their business to a more profitable future.

For over 22 years, JFC has served media companies in an unrelenting pursuit of their goals. We are 110% committed to providing media clients with sound advice and experienced transaction guidance. Our clients view us as a trusted partner in building their businesses, and not simply a transactional agent. As a result, we cultivate long-lasting client relationships and gain a deep understanding of our clients’ short-term and long-term business goals.

Johnsen, Fretty & Company provides its media-focused investment banking services across a wide spectrum of traditional and alternative media.

REPRESENTATIVE MEDIA SECTORS:
Alternative Media
Digital Signage Networks
Experiential Media
Mobile Media & Communications
Outdoor Advertising
Place-Based/In-Store Advertising
Proximity Marketing
Sports Marketing
Street Furniture & Bus Shelter Media
Transit Advertising


DIVESTITURE ADVISORY
DEBT & EQUITY FINANCING
ACQUISITION ADVISORY
STRATEGIC PARTNERSHIPS ADVISORY
CONSULTING & STRATEGIC PLANNING
VALUATIONS & FAIRNESS OPINIONS